About.
A starry clothing collective honoring the works of Vincent Van Gogh.
An impressionist artist. Most of us are aware of his famous work called “Starry Night” and the way it looks transports me to a different dream world. To be more specific, into the dream world of Vincent Van Gogh. There is also a quote mentioned by Van Gogh “I dream my painting and I paint my dream” which gives a deeper meaning behind his famous works. It was clear that Vincent’s paintings were his dreams visualized on a canvas.
Brief.
Create a brand for your favorite Creators Clothing line. They can be from any part of the world and from any time period.
Research.
The brand language would heavily emphasize artistic expression, mirroring Van Gogh's own unique style. The clothing designs, patterns, and colors would evoke the vibrant and textured brushwork seen in his paintings.
Just as Van Gogh's paintings convey his emotions, the brand language would aim to evoke strong feelings and passion in its audience. This could be achieved through creative marketing, storytelling, and the emotional resonance of the designs themselves
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Ideation.
The purpose of the brand is to honor the works of Vincent Van Gogh. He was not only famous for his paintings but his letters as well. The overall feel of the brand should be like Vincent Van Gogh sharing his world, or in simple words what if Vincent wrote a letter to you. This is because writing a letter to someone is always something special.
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Prototype.
The communication of the brand should be informal and artistic. Using a lot of artistic elements of Vincent Van Gogh and the use of his quotes as well. The audience should feel like they are wearing art and expressing themselves through different color pallets. Informal in the sense, that it should look like Vincent is communicating to the audience.
Showcase.
"Vincent's Dream" brings the vibrant and emotional world of Vincent van Gogh to life through fashion artfully designed pieces paired with elegant, cursive-inspired typefaces, capturing the essence of Van Gogh.
