About.
Commercial street is a vast market space situated in the heart of Bengaluru. It is the A-Z local market which has vendors of all sorts. From large manufacturing garages to small good retailers, the list is endless.
The first question upon entering the space was, where are the female vendors. As there were very few in such a big market area. This led me to identify the female oxidized jewelry vendors of commercial street.
Brief.
To design a product as a service intervention for any specific vendor community within ward 110 of Banglore (commercial street). The intervention should be viable and scaleable as part of the World Design Protopolis initiative.
The project deals with sustainable development goals such as :
Gender equality
Industry, Innovation and Infrastructure
Responsible Consumption and Production
Research.
Using research techniques such as
- Shadowing
- Fly on the wall
- Scenario analysis
- A day in the life of
- Rapid Ethnography
- Interviews
The insights generated through this became the back bone of this project. This gave me clarity on the space, vendors, the product sold and the general ecosystem. The next step was to narrow down and define the problems.
Ideation.
The problems stated by these female vendors were
- Being able to mobilize their display stand with ease
- To cater to their kids and have a better workspace
- Create better engagement for the customer
- Reduce the time taken to set up and pack up the shop
- Increase the storage
Hence to design a display stand that provides value for storage, display and mobility.
Prototype.
There were a lot of versions and trials of the cart, which took shape over time. Once the idea was finalized, the whole production and fabrication began. From 3d modelling, scale visualization to material hunting the process was painstaking.
The production for this was exhaustive but by the end it was all worth it. The Design managed to satisfy all the needs and it was even liked by the vendors when I showed it to them in person.
Showcase
The Design managed to satisfy all the needs and it was even liked by the vendors when I showed it to them in person. The product was also displayed in the " bangalore design week" exhibition. This project made me realise how service, systems and product design come together to provide value.