CuesHub
AI Based Wellness
Individual
Year
2025
How might we make complex mental wellbeing data feel simple, trustworthy, and easy to act on?
Brand Design
Interface Design
The Problem
CuesHub, an early stage wellness startup focuses on biometric science to reveal how hard your heart works when you exhaust yourself but the experience around that data felt clinical and hard to trust. New users especially dropped off before the product had a chance to prove its value. The problem wasn't the data itself, it was that the experience hadn't earned the right to be trusted yet. Needing a better visual identity.
The Outcome
Health-related brands need trust before anything else, that's what shaped CuesHub's identity and interface. Built for people in high-pressure roles, nurses, doctors, C-suite executives, the visual system had to acknowledge stress without adding to it. As founding designer, I rebuilt the brand and carried it directly into the product interface, so brand and product felt like one thing, not two.
Impact
Complex Health Data, Made Simple
Designed to transform dense mental health and exhaustion data into information that feels digestible, measurable, and actionable so users can understand their wellbeing at a glance without needing a clinical background to interpret what they're seeing.
Your Mental Health, On Your Wrist
Proposed to bring mental exhaustion data to the most personal screen a person carries making self-awareness a passive, ambient experience that requires no active effort to access and no friction to understand.
A Brand That Earns Trust From the First Screen
A comprehensive visual identity system designed to ensure brand consistency across every touchpoint from the first moment a new user arrives to the interface they return to daily building the kind of visual trust and credibility that a mental health product demands to retain first-time users.
Decisions
& Process
The visuals balanced minimalism with a subtle sense of alertness, enough to draw attention without overwhelming. That balance came from pairing bright accent colors with soft gradients, calm enough to feel safe, alert enough to feel useful. The ultimate goal was for a user to look at the product and feel like they were looking at something calm and trustworthy, something that could genuinely help them act on their stress levels rather than just report them.
