About.
Havells India Limited is a leading FMEG Company and a major power distribution equipment manufacturer with a strong global presence. Personal grooming category has a plethora of options with multiple gadgets for both men and women.
With approximately 50% of population between 18- 35, India provides a huge potential and scope of improvement in this area. Looking at the average consumer age, this group are extremely active who are either working or travelling all the time.
Brief.
The aim of this project is to design and develop a personal grooming device for the 18-35 age category. The device should be apt and comfortable to use during travel.
Research.
- Young adults need to look presentable and owning one's style has gained significant importance in the past few years.
 |  |  |  |
|---|
Ideation.
| | | |
|---|
Prototype.
Showcase.
Out of the final 4 concepts, this form suited the best as it had a middle ground between a conventional and an out of the box form.
