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Travel trimmer

Groove 360

Groove 360

year 

2023

duration

3 months

ownership

Individual

How might we design a travel trimmer for young adults for a seamless grooming experience?

About.

Havells India Limited is a leading FMEG Company and a major power distribution equipment manufacturer with a strong global presence. Personal grooming category has a plethora of options with multiple gadgets for both men and women.

With approximately 50% of population between 18- 35, India provides a huge potential and scope of improvement in this area. Looking at the average consumer age, this group are extremely active who are either working or travelling all the time.

Brief.

The aim of this project is to design and develop a personal grooming device for the 18-35 age category. The device should be apt and comfortable to use during travel.

Research.

    Youth in India has emerged with an insatiable appetite for traveling. With an intent to explore and experience either solo or with friends, as there is a new found freedom for the young adults. The need to look presentable and owning one's style has gained significant importance in the past few years.

    Things to keep in mind were
    - fresh perspectives
    - openness for innovation
    - Multi faceted designs
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Ideation.

Through research it was clear to understand what the user wants and expects. Thus the final brief created was "How might we reimagine the experience of a travel grooming kit for young adutls who are passionate to travel and want to own their look."

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Prototype.

Intense 2d ideation needed to be translated to a 3d form which helps provide a physical simulationwhich simulation of the conepts. Hence, after multiple rapid prototypesmultiple prototypes (using bendable straws) and testing, I narrowed down on specific forms which further got tested and validated.

Showcase.

Out of the final 4 concepts, this form suited the best as it had a middle ground between a conventional and an out of the box form. It also took care of all the needs which were mentioned before. Hence this form was taken forward as the final concept idea.

Groove 360

Arjun Balaganesh

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