About.
Madurai, which is a famous temple city in Tamil Nadu has always been proud of it's history. A city which celebrates it's food and culture, holds one such important element which is the jasmine flowers which is produced and sold globally. In tamil jasmine is called "Malli"short for "Malligai", hence the name Madurai Malli.
Brief.
To choose a perishable product and create an engaging packaging design for the same. The focus of the packaging should be in bringing out the authenticity of the product and add value to the product.
Research.
Another interesting fact of the flower is it's GI tag (Geographical Indications), this makes the product even more important. The packaging should enhance the cultural value and also create an experience.
Ideation.
As the intention of the packaging was to enhance the value of the product, I was very clear that there should be the reference of the Meenakshi Temple in the packaging itself.
Prototype.
The process of designing the form was interesting as the flat pack template should ideally fold into a temple. Having the form looking like a temple, the sides of it were used to create a narrative of how the flower is cultivated, distributed, sold and used through illustrations. After multiple iterations the ideal temple form was achieved.
Showcase
The Design sues no adhesives and has tight locking slots. The stiffness and finish was ensured by choosing a 250 GSM gloss finish. The overall look and feel of the packaging acts as a souvenir, as it retains value post usage.